Engagement Rate: Formulas, Benchmarks, and What to Actually Track

The three engagement rate formulas, why they give wildly different numbers, 2026 benchmarks by platform, and how to pick one and report it consistently.

Social0 is a multi-platform social media scheduler for creators, founders, and AI agents. Compose once and publish or schedule to X (Twitter), LinkedIn, Instagram, TikTok, YouTube, Facebook Pages, Threads, Bluesky, and Pinterest from one dashboard - or automate the same pipeline with MCP, the REST API, and the social0 CLI. Start on the free plan; no credit card required.

Agent index: https://social0.app/llms.txt. Docs: https://docs.social0.app. OpenAPI: https://api.social0.app/openapi.json.